AI & automation direction
Identify credible opportunities, shape business cases and create product roadmaps for AI-driven enterprise workflows and managed-service platforms.
- Opportunity framing
- Business cases & roadmaps
- Product direction
contenu /kɔ̃t.ny/ French
From contenir, to contain. Contenu began in 2009 in enterprise content management. The substance inside the technology is still the point, and the restraint suits the work.
Consulting
I work at the interface of business and technology: senior advisory thinking, clear communication across languages and cultures, and the hands-on ability to make an idea visible, testable and ready to move.
Enterprise experience
Every wave, in the field
Each wave brought new tools. The work of getting people to adopt them stayed much the same.
The big shifts
Webmaster and website developer; localisation for IBM and DuPont.
Globalisation programmes for IBM, Nestlé, Biogen and Dassault Systèmes.
Enterprise content management for Pfizer, Heineken, Robeco, ING and EY.
Twenty years of collaboration platforms, up to 100,000+ users.
Workflow, forms and apps with Nintex, Power Automate and PowerApps.
Designing and building agentic solutions for EY’s global service lines.
What I bring
Direction, a working concept early, and the delivery that makes it stick.
Identify credible opportunities, shape business cases and create product roadmaps for AI-driven enterprise workflows and managed-service platforms.
Turn ambiguity into a working concept early, so stakeholders can react to something concrete before significant time and money are committed.
Connect business priorities, technical teams and adoption across countries through clear writing and facilitation.
Selected work
01 · EY Global Tax
Programme management, product expertise and training for a global document-collaboration rollout spanning more than 90 countries.
02 · EY Client Technology · now
Designing and building AI and automation solutions from first idea through working prototype to deployment, and explaining them across the global business.
03 · EY Finance Managed Services
Strategy, business cases and roadmap for AI-driven automation of end-to-end P2P, with agentic uplift across R2R and O2C. Reporting to the CIO.
04 · Nestlé · Dassault Systèmes · Biogen
Globalisation and multilingual content management for global brands, from Documentum workflow in SAP to localisation repositories for marketing.
A full CV is available on request: robert@contenu.nl
Contact
I’m always glad to hear from people working on AI, product strategy, transformation or software.